CEO Dawn Gribble discusses the upswing in delivery requirements from restaurants, how they need to be prepared to make this a long term part of their business plan and the value needing to be added to make a delivery service worthwhile.

“You need to do deliveries. People are going to expect home deliveries from their restaurants now — no matter what their size.”

Video Link: https://youtu.be/QCsfdWMu0pQ


Dawn Gribble talks about how Caterers can make a profit using their own website.

Her advice includes the key elements a Restaurant website needs, including fresh content, clear lines of communication, a responsive build and secure certification.

“It’s your site — your story, your food, your passion, your customers — show the best of who you are.”

Video Link https://youtu.be/3xeVMtaPjMU


March has truly been an eventful month, not just for Virtual Solutions but for the whole world. Back when we wrote our February in Review blog, we never thought for a moment that our post a month later would contain some of these topics, but here we are.

In the past few weeks, COVID-19 aka the coronavirus has spread across the world causing many challenges. One of the hardest-hit industries is the hospitality sector, with hotels and restaurants closing all over the world.

As a company who supports hospitality, in fact, one that lives and breathes it, we know the…


WHAT IS HOTEL REPUTATION MANAGEMENT?

Hotels, no matter what size, operate on a global level. Your guests might come to you locally, but they could also be visiting from the furthest reaches of the planet.

With so many choices available from direct hotel competitors to alternative accommodation such as that offered by Airbnb, understanding what customers are looking for and how they’re making their booking decisions is essential to attract visitors and convert them into paying guests.

What people see and read as they do their research determines their opinion of you before they’ve even made an initial connection. Their decisions are influenced by the…


If someone is going to pack their bags, leave their home with their family, swipe their credit card and check-in at a hotel they’ve never been to before, they are most likely going to be looking at finding a venue which gives them the most value for their money.

So how do they know if your hotel is the best option?

To stand out in an extremely competitive market, you need hotel reputation management.

WHAT IS HOTEL REPUTATION MANAGEMENT?

Hotel reputation management is the process of managing, monitoring and influencing how your guests and potential customers view your hotel.

It involves monitoring customer reviews, mentions…


If someone is going to pack their bags, leave their home with their family, swipe their credit card and check-in at a hotel they’ve never been to before, they are most likely going to be looking at finding a venue which gives them the most value for their money.

So how do they know if your hotel is the best option?

To stand out in an extremely competitive market, you need hotel reputation management.

WHAT IS HOTEL REPUTATION MANAGEMENT?

Hotel reputation management is the process of managing, monitoring and influencing how your guests and potential customers view your hotel.

It involves monitoring customer reviews, mentions…


  • Guests want more from their hotel stays and this focus on experience is changing the industry
  • Age and demographics of the travellers depend largely on the experience offered
  • Crafting experiences gives your brand the opportunity to showcase itself and create lasting memories with guests.

The rise of experiential tourism has changed the way in which the hospitality industry puts together packages and markets them. Whilst there are still some travellers that just want a room and to be done with it, there are a growing number of others — from all generations, that are looking for more.

These people are…


Obtaining new customers, improving sales and increasing the bottom line. These goals form an integral part of every restaurant marketing plan.

But how do you take your creative restaurant marketing ideas and turn them into an actionable plan that benefits your business? How do you attract new customers to your venue?

What is the recipe for success?

“THERE IS MORE TO ONLINE ADVERTISING THAN PUTTING SOME MONEY INTO A CAMPAIGN, CREATING A PRETTY PICTURE AND WRITING A HEADLINE. THERE IS A WHOLE MARKETING FUNNEL TO CONSIDER AND A LOT OF CUSTOMER RESEARCH, DEFINING OF GOALS, AND ANALYSIS OF DESIRED OUTCOMES…


When you’re speaking with a customer either directly or on the phone, there are visual and audio cues that can help you give their words context, you can tell whether they’re being serious or sarcastic, are happy, angry, concerned or something in between.

But plain text doesn’t offer that, it can be a difficult medium to understand, and it’s easily open to misinterpretation.

Emojis (also known to older generations as ‘Smileys’ or ‘Emoticons’) can give you an important visual clue to not only how you understand your customer’s comments — but how they perceive yours.

MORE THAN 92% OF THE…


WHY YOU NEED TO PROMOTE YOUR RESTAURANT BRAND VALUES

  • Your Values determine how you operate your Restaurant Brand
  • How you express those values will directly influence how your customers and potential customers see you.
  • By marketing and advertising your values, you will increase consumer trust and repeat customers.

What do people look for when they’re choosing a restaurant to visit or order from? The obvious answers are great food and value for money. But there’s more to it than just that.

With so much choice available to diners, people look for other ways to make their decisions — they often turn to social media platforms for recommendations, advice, and…

Dawn Gribble

CEO & Founder of Virtual Solutions — Digital Marketing Services, Training & Consultancy for Hotels & Restaurants. Speaker | MasterChef virtual-solutions.co.uk

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